Have you heard of the luxury sunglasses brand Celine? This brand was founded in 1945 by Céline Vipiana and she started her business by opening a custom shoe store designated for children. Her shop is located at “52 rue de Maltes” in Paris and three years later after opening her shop she then opened 3 others and had lots of successful and is still open today It was in 1960 that the first strategic turn happened. The brand Celine then displays a brand-new positioning as a feminine brand of ready-to-wear, accessories and leather goods.
From the Celine shoes to the Celine Glasses, a 50-year process
For the next 25 years, the brand continues its ascent by developing numerous ranges of products always aimed at women. (Lingerie, tights, skirts, jackets ...) It became very successful with many sales and up to the day that Celine has at least 80 boutiques throughout Europe and Asia in the early 90’s. In 1987, Bernard Arnault (president of the LVMH group) spots the brand and sees in Celine a potential to match the ambitions of the world-famous luxury brands group. It is for this reason that he supports the company and begins to invest gradually in it. It was only in 1996 that the brand formally enters LVMH and new strategic positions are made. Amongst its competitors, the brand opens a luxury boutique at 36 avenue de Montaigne in Paris (emblematic place of luxury brands) this opening affirms the ambitions of the group LVMH with respect to the brand Celine.
Celine sunglasses: the brand differs its products!
It is in 1997 when the brand takes a completely different turn the range of products is redesigned by Mickael Kors who will be named artistic director of Celine. As a result, a new range of products is created and became very high-end with the famous handbags, dresses, jewellery, but also the Celine sunglasses and mount frames. Thanks to this new orientation and the overhaul of the product catalogue, Celine is consolidating its luxury positioning and reaffirming its brand identity as a high-end ready-to-wear brand.
Buy Celine sunglasses: promo Glasses an official distributer
Like all major brands of ready-to-wear luxury items, the brand is often the subject of copies and fakes from Asia and other low-cost manufacturing places. If you want to buy a pair of glasses, make sure you buy the model like Celine Shadow from an authorized and official distributor who can send you the numbered certificate of authenticity of the pair you bought. At Promo glasses all frames are delivered with their certificate and their case, a verification is therefore possible directly from the brand if any doubt occurs! We guarantee you the best price on authentic models of the brand Celine.